Product Designer based in Brasil
My cases
Resume
I'm a Product Designer with 8 years of experience — half in agency, half in product. That path gave me something valuable: I can think with the precision of someone who executes, and the perspective of someone who decides.
I have experience in high-scale digital products. Specialized in critical monetization, retention, and growth journeys with a strong data-driven business focus.
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The short version. Problem in → Solution out.
Full cases available on request ↓
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Minha Claro - 2025
Problem
Prepaid customers who stopped recharging, had their lines suspended after 120 days — and potentially blocked, causing them to lose their number. The issue generated recurring support complaints, but users had no visibility into their line status until it was too late.
Solution
We added line status alerts directly in the web dashboard, with one-tap shortcuts to recharge. Surfacing the warning before suspension hit drove more customers to act in time, reducing line suspensions and blocks — and cutting down support volume.
Minha Claro - 2026
Problem
A system bug marked negotiated debts as settled when customers paid only the first of multiple installments. With the technical fix months away, customers kept choosing installment plans and dropping their agreements — causing significant financial losses for the company.
Solution
We adjusted the negotiation flow to position paying in full as the best deal — highest discount, lowest friction — and added a PIX QR code at the final step. The change shipped fast and drove a measurable increase in agreements closed in one payment, containing the impact of the system bug.
Claro Clube - 2025
Problem
Claro clube loyalty customers weren’t using their smartphone discount benefit. The perk had low visibility in digital channels, and in physical stores the discount was being silently applied to customers’ points without any explanation — generating recurring complaints about points "disappearing."
Solution
We redesigned the redemption journey in the app with strategic banners and clear messaging before, during, and after redemption. Phase 1 generated R$151K in revenue over 22 days — and an exclusive Samsung S25 offer added R$126K in just 13 days.
Minha Claro - 2023
Problem
Customers on Claro combo plans — which often bundled streaming services like Netflix — reported difficulty activating their digital benefits. The service existed, but the activation flow was confusing, leaving paid subscriptions unused.
Solution
We redesigned the discovery, purchase, and activation journey for digital subscriptions, making the process clearer and directly accessible in the app. We also introduced 2FA steps to authenticate users and prevent fraud. The result was a significant increase in both activation of subscriptions already included in plans and new subscription sign-ups — driven by the fact that through our platform, customers got better pricing than what the open market offered.
Product Designer based in Brasil
My cases
Resume
I'm a Product Designer with 8 years of experience — half in agency, half in product. That path gave me something valuable: I can think with the precision of someone who executes, and the perspective of someone who decides.
I have experience in high-scale digital products. Specialized in critical monetization, retention, and growth journeys with a strong data-driven business focus.
The short version. Problem in → Solution out.
Full cases available on request
↓
Minha Claro - 2025
Problem
Prepaid customers who stopped recharging, had their lines suspended after 120 days — and potentially blocked, causing them to lose their number. The issue generated recurring support complaints, but users had no visibility into their line status until it was too late.
Solution
We added line status alerts directly in the web dashboard, with one-tap shortcuts to recharge. Surfacing the warning before suspension hit drove more customers to act in time, reducing line suspensions and blocks — and cutting down support volume.
Minha Claro - 2026
Problem
A system bug marked negotiated debts as settled when customers paid only the first of multiple installments. With the technical fix months away, customers kept choosing installment plans and dropping their agreements — causing significant financial losses for the company.
Solution
We adjusted the negotiation flow to position paying in full as the best deal — highest discount, lowest friction — and added a PIX QR code at the final step. The change shipped fast and drove a measurable increase in agreements closed in one payment, containing the impact of the system bug.
Claro Clube - 2025
Problem
Claro clube loyalty customers weren’t using their smartphone discount benefit. The perk had low visibility in digital channels, and in physical stores the discount was being silently applied to customers’ points without any explanation — generating recurring complaints about points "disappearing."
Solution
We redesigned the redemption journey in the app with strategic banners and clear messaging before, during, and after redemption. Phase 1 generated R$151K in revenue over 22 days — and an exclusive Samsung S25 offer added R$126K in just 13 days.
Minha Claro - 2023
Problem
Customers on Claro combo plans — which often bundled streaming services like Netflix — reported difficulty activating their digital benefits. The service existed, but the activation flow was confusing, leaving paid subscriptions unused.
Solution
We redesigned the discovery, purchase, and activation journey for digital subscriptions, making the process clearer and directly accessible in the app. We also introduced 2FA steps to authenticate users and prevent fraud. The result was a significant increase in both activation of subscriptions already included in plans and new subscription sign-ups — driven by the fact that through our platform, customers got better pricing than what the open market offered.